IntermediateBusiness trackIN-CP-16

B2B Lead Generation Playbook

Define an ICP with scoring criteria, write and live-test outreach sequences, then rebuild the pipeline model on real measured reply rates.

10 Guided Steps120h Internship TierSubmit: GitHub repo or evidence pack + live demo / report + README + milestone logbookVerified CertificateAI Rubric Graded

Program Overview

Define an ICP with scoring criteria, write and live-test outreach sequences, then rebuild the pipeline model on real measured reply rates.

What you submit

GitHub repo or evidence pack + live demo / report + README + milestone logbook

How it is graded

Problem framing15
The business question, decision owner and success measure are stated in two or three sentences.
Data & method25
Sources are named, data is cleaned and explained, and the method fits the question.
Analysis & model25
The model or analysis is correct, assumptions are on their own sheet, and sensitivity is tested.
Recommendation20
A clear recommendation with numbers, risks and the next step, not just a list of findings.
Deck & communication15
A short deck or memo a manager could read in five minutes.

Pass 60% · Merit 75% · Distinction 90%

Learning Outcomes

120-hour India programme. Directly employable in IT services and BPO — India's largest white-collar employer segment.

Target Audience

Engineering Students

Diploma, B.Tech, B.E., BCA, MCA, or M.Tech students seeking practical experience.

Aspiring Developers

Developers who want to build proof-of-work capstone projects for tech resumes.

Job Seekers

Graduates looking for AI-evaluated code review & verified industry credentials.