AdvancedMarketing trackDM-EMAILM-P04

A/B subject-line test

Plan A/B subject-line test with measurable goals, tracking, assets and an A/B test, then read the results honestly. You hand in: Portfolio link + case-study PDF + results/metrics.

Design & MarketingEmail Marketing

10 Guided Steps120h Internship TierSubmit: Portfolio link + case-study PDF + results/metricsVerified CertificateAI Rubric Graded

Core Tech Stack:Mailchimp/KlaviyoautomationA/B

Program Overview

Plan A/B subject-line test with measurable goals, tracking, assets and an A/B test, then read the results honestly. You hand in: Portfolio link + case-study PDF + results/metrics.

What you submit

Portfolio link + case-study PDF + results/metrics

Stack: Mailchimp/Klaviyo, automation, A/B

How it is graded

Goals & audience15
Measurable goals and a specific audience with evidence for who they are.
Strategy & plan25
Channel mix, budget and calendar that follow from the goals.
Content & execution25
Real assets (posts, emails, landing page) that fit the brand and the audience.
Measurement20
Tracking set up and results (or a realistic forecast) read against the goals.
Case study15
What worked, what did not, and what to do next, in plain language.

Pass 60% · Merit 75% · Distinction 90%

Learning Outcomes

Graded on: Artifact completeness

quality heuristics

metrics vs baseline

process

presentation. Pass 60% · Merit 75% · Distinction 90%.

Target Audience

Engineering Students

Diploma, B.Tech, B.E., BCA, MCA, or M.Tech students seeking practical experience.

Aspiring Developers

Developers who want to build proof-of-work capstone projects for tech resumes.

Job Seekers

Graduates looking for AI-evaluated code review & verified industry credentials.