IntermediateBusiness trackDE-CP-44

DSGVO-Compliant Marketing Analytics with Consent Mode

Internship role: Praktikant:in Digital Marketing. Set up consent-aware analytics for a demo shop, compare cookieless and consented measurement and write a campaign report that respects TTDSG rules.

10 Guided Steps480h Internship TierSubmit: GitHub repo or evidence pack + live demo / report + README + milestone logbookVerified CertificateAI Rubric Graded

Program Overview

Internship role: Praktikant:in Digital Marketing. Set up consent-aware analytics for a demo shop, compare cookieless and consented measurement and write a campaign report that respects TTDSG rules.

What you submit

GitHub repo or evidence pack + live demo / report + README + milestone logbook

Stack: GA4, Google Consent Mode v2, Matomo, Looker Studio

How it is graded

Problem framing15
The business question, decision owner and success measure are stated in two or three sentences.
Data & method25
Sources are named, data is cleaned and explained, and the method fits the question.
Analysis & model25
The model or analysis is correct, assumptions are on their own sheet, and sensitivity is tested.
Recommendation20
A clear recommendation with numbers, risks and the next step, not just a list of findings.
Deck & communication15
A short deck or memo a manager could read in five minutes.

Pass 60% · Merit 75% · Distinction 90%

Learning Outcomes

480-hour Germany programme. German marketing teams work under the strictest consent enforcement in Europe

this skill is asked for in every Praktikum listing.

Target Audience

Engineering Students

Diploma, B.Tech, B.E., BCA, MCA, or M.Tech students seeking practical experience.

Aspiring Developers

Developers who want to build proof-of-work capstone projects for tech resumes.

Job Seekers

Graduates looking for AI-evaluated code review & verified industry credentials.