ExpertBusiness trackBM-SALES-P09

Upsell/cross-sell strategy

Work through Upsell/cross-sell strategy: size the market, talk to customers, compare options and present a costed recommendation. You hand in: Model/report file + presentation deck + dashboard link.

Business & ManagementSales

10 Guided Steps120h Internship TierSubmit: Model/report file + presentation deck + dashboard linkVerified CertificateAI Rubric Graded

Core Tech Stack:analyticsCRMpipeline

Program Overview

Work through Upsell/cross-sell strategy: size the market, talk to customers, compare options and present a costed recommendation. You hand in: Model/report file + presentation deck + dashboard link.

What you submit

Model/report file + presentation deck + dashboard link

Stack: CRM, pipeline, analytics

How it is graded

Problem framing15
The business question, decision owner and success measure are stated in two or three sentences.
Data & method25
Sources are named, data is cleaned and explained, and the method fits the question.
Analysis & model25
The model or analysis is correct, assumptions are on their own sheet, and sensitivity is tested.
Recommendation20
A clear recommendation with numbers, risks and the next step, not just a list of findings.
Deck & communication15
A short deck or memo a manager could read in five minutes.

Pass 60% · Merit 75% · Distinction 90%

Learning Outcomes

Graded on: Analytical correctness

assumptions

insight quality

clarity

recommendations. Pass 60% · Merit 75% · Distinction 90%.

Target Audience

Engineering Students

Diploma, B.Tech, B.E., BCA, MCA, or M.Tech students seeking practical experience.

Aspiring Developers

Developers who want to build proof-of-work capstone projects for tech resumes.

Job Seekers

Graduates looking for AI-evaluated code review & verified industry credentials.