A short-form video series for a museum, planned, shot and measured

The Ferrow Museum collects ordinary objects, such as kettles, radios, bus tickets and school chairs, and tells the stories behind them. Visitors love it, but most are over 45. The museum's social accounts post photos with long captions and reach about 1,200 people a post. The trustees want to attract people aged 16–30, and they have seen other museums gain new audiences with short, vertical videos.

The learning team has no video experience and a phone, a clip-on microphone and a small LED light. They want a student to show what works. The brief: - a series of five vertical videos, each 30–60 seconds, each about one object and one surprising fact or story; - shot on a phone, with clean sound and simple lighting, so the team can copy the method; - captions on every video, because most people watch muted, and a hook in the first 2 seconds; - a consistent series look: the same opening, type, colours and end card; - a measured result: either post them on a museum-like account you run, or show them to at least 15 people aged 16–30 in a structured viewing test. Report watch time, completion and what made people stop or swipe.

You will choose a real local museum, gallery or heritage site that allows filming, and ask permission first. Or film everyday objects at home, treating them as the Ferrow collection and stating this clearly. Use only music you have the right to use.

Done looks like a series plan, scripts and shot lists, raw footage notes, five finished videos with captions, a metrics report and a one-page guide the learning team can follow for the next five.