A 60-second motion explainer for a SaaS feature, from script to final render

Tallyroute has launched "Smart Reorder", a feature that re-sorts a driver's stops automatically when a new delivery is added during the day. Customers who use it save about 25 minutes per driver per day, but only 9% of accounts have switched it on in the two months since launch. Support says most customers do not understand what it does from the settings page, and the 4-minute screen-recorded tutorial on the help centre has an average watch time of 38 seconds.

The marketing lead wants a 60-second animated explainer for the feature page, the in-app announcement and social posts. Her brief is short: - one clear message: what Smart Reorder does and why it saves time; - no jargon, readable with the sound off, because most people will watch muted in the app; - the brand colours and typeface from the style guide you will write; - delivered as 16:9 for the website, 1:1 for the in-app modal and 9:16 for short-form social, each under 8 MB; - tested before final animation, because last time the team spent three weeks animating a video nobody understood.

You will use a real or fictional product UI you design yourself, simplified into flat illustrations. Use free or licensed music and sound effects only, and keep a licence log.

The success test: after watching once, at least 4 of 5 test viewers can explain in their own words what the feature does and name one benefit.

Done looks like a creative brief, a script, a storyboard of 12–20 frames, a timed animatic, test notes, the final animation in three aspect ratios with burned-in captions, and the project files.