3D product visualisation for an online marketplace listing
Model a kitchen appliance accurately from its published dimensions, light and render a full marketplace image set and a 360° spin, and test whether the images answer shoppers' questions.
Industry project · for Brightwell Home, a Dubai-based kitchen appliance brand selling 14 products on regional and international online marketplaces
Brightwell Home sells kettles, toasters and blenders online. Its photos were shot on one day by a local studio three years ago. When it launched new colours, it had no images for them, so listings show a "colour may vary" note. Returns for "not as expected" are 7.8% on its best-selling 1.7 litre kettle, and review comments say the kettle looks bigger in photos and that the water window is hard to see.
The e-commerce manager wants to replace photography with 3D renders she can update whenever a colour or detail changes. For one product, a 1.7 litre cordless kettle, she needs: - an accurate 3D model built from published dimensions and reference photos you take or collect, within ±2 mm on the main dimensions; - a marketplace image set of 7 images: a white-background hero, three angle shots, a scale shot with a hand or a mug, a detail shot of the water window and a lifestyle scene; - three colourways rendered from the same scene with no re-modelling; - a 360° spin of 36 frames for marketplaces that support it; - images that meet common marketplace rules (pure white #FFFFFF background on the hero, product filling about 85% of the frame, at least 2,000 px on the longest side, no added text on the main image).
You will model a real kettle you own or can measure, or one with published dimensions, and rename it as Brightwell. Do not copy another brand's logo or trademark.
Done looks like the Blender file, a dimension check sheet, the image set in three colours, the 360° frames, and a short test with 5 shoppers showing whether the new images answer their questions better than the old photos.
Blender file + dimension check sheet + 7 images in 3 colourways (21 files) + 36-frame 360° set + shopper test notes
Stack: Blender, GIMP or Photoshop, A ruler or vernier caliper, A phone camera for reference photos
- Accurate model25
Main dimensions are within ±2 mm of the measured or published values, shown in a check sheet with screenshots.
- Render quality25
Materials, lighting and reflections look like studio photography, with no visible artefacts at 100% zoom.
- Complete, compliant set30
Seven images in three colourways and a 36-frame spin meet the stated background, fill, size and no-text rules.
- Answers shopper questions20
A test with 5 shoppers shows the new set answers size and window questions better than the old photos, with results recorded.
Pass 60% · Merit 75% · Distinction 90%
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