45 Days
BEGINNER MASS COMMUNICATION & MEDIA INTERNSHIP
Corporate PR Basics & Press Releases
Corporate PR Basics & Press Releases is a Beginner internship track focused on Foundational skills, syntax, basic tools, and core industry workflows.
2 Months
Beginner
Choose portfolio projects from your selected level
Beginner internship certificate and mentor-guided learning
Real-world assignments in Press Release Architecture & Wire Standards
Enrollment Form
Secure your seat
Connect With Our Team
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Outcomes
What this program helps you build by the end
Outcome-focused highlights designed to make the value of the program easy to understand at a glance.
3 Portfolio Projects Required
Project requirement for this tier
Mass Communication & Media
Career domain
Curriculum
Build practical skills through structured module work
Every module is sequenced to help learners move from guided basics to stronger, portfolio-worthy execution.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Dateline Syntax Validator (Regex) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Dateline Syntax Validator (Regex) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a Regular Expression that checks a PR string to ensure it starts with exactly CITY, State/Country (Month DD, YYYY) –
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Dateline Syntax Validator (Regex) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for "For Immediate Release" Header Enforcer in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break "For Immediate Release" Header Enforcer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Scanning a text document to verify the exact uppercase placement of the release status flag
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test "For Immediate Release" Header Enforcer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Boilerplate Exclusion Script in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Boilerplate Exclusion Script into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A script that scans the bottom of a PR and triggers an error if the standard corporate "About the Company" boilerplate text is missing
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Boilerplate Exclusion Script against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for End Mark ### Validator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break End Mark ### Validator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing logic to ensure the document strictly terminates with the standard PR end marks (### or -30-), signaling the end of the copy to journalists
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test End Mark ### Validator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Media Contact Block Formatter in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Media Contact Block Formatter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Extracting raw text at the bottom of a PR and structuring the Name, Title, Email, and Phone Number into a strict JSON object
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Media Contact Block Formatter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Subheadline (Deck) Character Limit in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Subheadline (Deck) Character Limit into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A script that flags any PR subheadline that exceeds 120 characters, preventing formatting breaks on news syndication sites
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Subheadline (Deck) Character Limit against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Word Count Boundary Checker in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Word Count Boundary Checker into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that automatically rejects a press release if it is under 300 words (too thin for SEO) or over 800 words (too expensive for wire billing
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Word Count Boundary Checker against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Oxford Comma Removal Script in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Oxford Comma Removal Script into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a Regex script to detect and flag Oxford commas (e.g., "red, white, and blue") which are strictly forbidden in standard AP Style
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Oxford Comma Removal Script against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Number Formatting Rule Enforcer in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Number Formatting Rule Enforcer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing logic that scans a document and flags if numbers 1-9 are written as figures (they must be spelled out) or if numbers 10+ are spelled out (they must be figures
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Number Formatting Rule Enforcer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Date and Time Standardizer in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Date and Time Standardizer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A script that converts messy times (e.g., 9:00 AM, nine in the morning) into the strict AP Style format (9 a.m.
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Date and Time Standardizer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for State Abbreviation Rule Checker in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break State Abbreviation Rule Checker into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Scanning a PR and converting postal codes (e.g., NY, TX) into proper AP Style abbreviations (e.g., N.Y., Texas) when used with city names
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test State Abbreviation Rule Checker against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Percent Symbol Validator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Percent Symbol Validator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Updating legacy text by scanning for the spelled-out word "percent" and converting it to the % symbol per modern AP Style updates
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Percent Symbol Validator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Title Capitalization Auditor in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Title Capitalization Auditor into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that checks the Press Release headline to ensure it follows strict Title Case rules, flagging lowercase prepositions
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Title Capitalization Auditor against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Corporate Suffix Sanitizer in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Corporate Suffix Sanitizer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Stripping unnecessary legal suffixes like "Inc." or "LLC" from the body of the press release per journalistic standard practices
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Corporate Suffix Sanitizer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Journalist Email Permutation Generator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Journalist Email Permutation Generator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that takes a journalist's name and publication domain, outputting the 5 most likely email formats (e.g., first.last@domain.com
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Journalist Email Permutation Generator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Media Outlet Domain Matcher (VLOOKUP) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Media Outlet Domain Matcher (VLOOKUP) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Merging a messy list of 500 journalists with a master database of publication URLs to properly assign their parent company
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Media Outlet Domain Matcher (VLOOKUP) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Beat/Topic Categorizer in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Beat/Topic Categorizer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a JSON keyword script that reads a journalist's bio and automatically tags them as 'Tech', 'Finance', or 'Local News'
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Beat/Topic Categorizer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Hard Bounce Scrubbing Script in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Hard Bounce Scrubbing Script into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Taking a CSV of previous PR campaign bounces and permanently deleting those email addresses from the master Media List CSV
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Hard Bounce Scrubbing Script against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Twitter Handle Extractor (Regex) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Twitter Handle Extractor (Regex) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that scans a raw text dump of journalist author pages and extracts only valid @username Twitter handles
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Twitter Handle Extractor (Regex) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Duplicate Journalist Merger in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Duplicate Journalist Merger into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Using fuzzy matching logic to find and merge duplicate CRM entries (e.g., "John Doe" at Forbes vs. "J. Doe" at Forbes
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Duplicate Journalist Merger against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Cision/MuckRack CSV Template Mapper in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Cision/MuckRack CSV Template Mapper into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Formatting a raw Excel sheet of media contacts into the strict column headers required for a bulk CRM import
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Cision/MuckRack CSV Template Mapper against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Pitch Merge Tag Injector in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Pitch Merge Tag Injector into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that takes a plain-text pitch and correctly replaces {{First_Name}} and {{Publication}} using data from a CSV
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Pitch Merge Tag Injector against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Fallback Variable Logic in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Fallback Variable Logic into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Adding error-handling to the merge script: IF {{Publication}} is blank, insert "your column" so the sentence still makes grammatical sense
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Fallback Variable Logic against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Embargo Timestamp Calculator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Embargo Timestamp Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that takes a local launch time (e.g., 9:00 AM EST) and calculates the exact UTC timestamp to insert into the "Under Embargo Until" header
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Embargo Timestamp Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Spam-Trigger Subject Line Auditor in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Spam-Trigger Subject Line Auditor into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Scanning proposed email pitch subject lines and failing any that include words like "URGENT", "BREAKING", or "MUST READ"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Spam-Trigger Subject Line Auditor against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Follow-Up Sequence Delay (JSON) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Follow-Up Sequence Delay (JSON) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Structuring the automation logic: Send Pitch 1 -> Wait exactly 72 hours -> IF Reply = False, Send Follow-up Pitch 2
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Follow-Up Sequence Delay (JSON) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Pitch A/B Test Open Rate Math in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Pitch A/B Test Open Rate Math into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Calculating the statistical winner between Pitch Variant A (15 opens / 100 sent) and Pitch Variant B (20 opens / 100 sent
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Pitch A/B Test Open Rate Math against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Plain-Text Pitch Converter in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Plain-Text Pitch Converter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that strips all HTML, bolding, and embedded images from a pitch to ensure it bypasses strict corporate media firewalls
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Plain-Text Pitch Converter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Share of Voice (SOV) Calculator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Share of Voice (SOV) Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing the formula: dividing the number of your brand's media mentions by the total media mentions of your brand + 3 competitors
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Share of Voice (SOV) Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Unique Visitors Monthly (UVM) Aggregator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Unique Visitors Monthly (UVM) Aggregator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Taking a CSV of 10 secured press articles and summing the total UVM of those publications to calculate "Total Potential Reach"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Unique Visitors Monthly (UVM) Aggregator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Domain Authority (DA) VLOOKUP in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Domain Authority (DA) VLOOKUP into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Matching a list of secured press links against a Moz/Ahrefs database export to calculate the average Domain Authority of the campaign's coverage
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Domain Authority (DA) VLOOKUP against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Advertising Value Equivalency (AVE) Math in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Advertising Value Equivalency (AVE) Math into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Applying the legacy AVE formula: multiplying the column inches/pixel height of an article by the publication's known advertising rate
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Advertising Value Equivalency (AVE) Math against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Sentiment Score Averager in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Sentiment Score Averager into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Parsing a media monitoring CSV that scores articles from -1.0 (Negative) to +1.0 (Positive) and calculating the net campaign sentiment
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Sentiment Score Averager against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Cost-Per-Placement (CPP) Calculator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Cost-Per-Placement (CPP) Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Dividing the total cost of the PR agency + Wire Distribution fees by the number of unique articles secured to find the financial efficiency
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Cost-Per-Placement (CPP) Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Automated Coverage Report (JSON) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Automated Coverage Report (JSON) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Aggregating article titles, hyperlinks, publish dates, and UVMs into a single master JSON payload for the executive dashboard
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Automated Coverage Report (JSON) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Velocity Spike Trigger (Crisis Alert) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Velocity Spike Trigger (Crisis Alert) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing webhook logic: IF brand mentions on Twitter increase by >500% within a 2-hour moving window, THEN trigger a PagerDuty/Slack SMS alert
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Velocity Spike Trigger (Crisis Alert) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Dark Site Auto-Redirect Logic in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Dark Site Auto-Redirect Logic into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Structuring the JSON DNS rule required to instantly flip the corporate homepage to a simplified, text-only "Crisis Statement" page
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Dark Site Auto-Redirect Logic against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Negative Keyword Flagging (Regex) in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Negative Keyword Flagging (Regex) into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that constantly scans Google News RSS feeds for the brand name located within 5 words of "fraud", "lawsuit", or "recall"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Negative Keyword Flagging (Regex) against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Stakeholder Priority Tiering in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Stakeholder Priority Tiering into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Sorting a master communications CSV into strict notification tiers: Investors (Send at Minute 0), Employees (Minute 15), General Public (Minute 30
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Stakeholder Priority Tiering against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Holding Statement Character Limiter in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Holding Statement Character Limiter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Ensuring the initial "We are aware of the situation..." crisis statement fits perfectly into a 280-character Twitter format
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Holding Statement Character Limiter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Apology Jargon Filter in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Apology Jargon Filter into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Scanning a drafted apology statement and flagging non-apology corporate jargon (e.g., "We are sorry if anyone was offended"
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Apology Jargon Filter against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Media Inquiry Auto-Responder in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Media Inquiry Auto-Responder into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing email routing logic: IF inbound email contains "Deadline" OR "Urgent" AND sender domain matches known media list, auto-reply with Holding Statement A
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Media Inquiry Auto-Responder against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for JSON Wire Distribution Payload in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break JSON Wire Distribution Payload into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Taking a raw Press Release and formatting it into the exact nested JSON structure (Headline, Dateline, Body, Multimedia) required to upload it via the Business Wire API
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test JSON Wire Distribution Payload against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Anchor Text Diversity Calculator in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Anchor Text Diversity Calculator into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Scanning a PR to ensure the 3 outbound website links do not use the exact same anchor text, which would trigger a Google spam penalty
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Anchor Text Diversity Calculator against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for UTM Parameter Appender for PR Links in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break UTM Parameter Appender for PR Links into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a script that automatically injects ?utm_source=pr_newswire&utm_medium=pr to the end of every outbound link in the press release
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test UTM Parameter Appender for PR Links against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Multimedia Asset Specification Checker in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Multimedia Asset Specification Checker into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Validating that the attached PR image is exactly 1920x1080 pixels and under 2MB, meeting strict syndication guidelines
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Multimedia Asset Specification Checker against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for rel="nofollow" Attribute Enforcer in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break rel="nofollow" Attribute Enforcer into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a Regex script that checks the raw HTML of the press release, ensuring all outbound links include the nofollow tag per Google's PR guidelines
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test rel="nofollow" Attribute Enforcer against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Ticker Symbol Injector in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Ticker Symbol Injector into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Formatting financial text so that every mention of the parent company automatically appends their stock ticker (NASDAQ: AAPL) for financial wire algorithms
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Ticker Symbol Injector against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Embargo 404 URL Checker in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Embargo 404 URL Checker into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
Writing a ping script that tests the promised outbound links in a PR to verify they correctly return a 404 Not Found status before the embargo lifts
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Embargo 404 URL Checker against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Define Project Brief
Write the objective, scope, inputs, constraints, and acceptance criteria for Capstone: Master Press Release Pipeline in Corporate PR Basics & Press Releases.
Submission
Brief document with objective, scope, assumptions, and acceptance criteria.
AI Review Focus
Checks clarity, scope, realism, and alignment with the selected course topic.
Plan Workflow
Break Capstone: Master Press Release Pipeline into milestones, required tools, source data, validation rules, and final output format.
Submission
Milestone checklist with tools, data requirements, and review plan.
AI Review Focus
Checks sequencing, tool fit, completeness, and execution readiness.
Build Core Output
A master script that ingests a raw text PR, checks it for AP style errors, verifies the Dateline, appends UTM links, and outputs the final JSON payload ready for wire distribution
Submission
Project file, repository, design link, spreadsheet, report, or implementation artifact.
AI Review Focus
Checks whether the artifact is complete, structured, practical, and reviewable.
Document and Review
Explain key decisions, test Capstone: Master Press Release Pipeline against the brief, and record fixes or limitations.
Submission
README, decision log, quality checklist, screenshots, or demo notes.
AI Review Focus
Checks reasoning quality, evidence of review, and portfolio presentation readiness.
Why Choose This Course
Strong reasons learners choose this track over passive learning
Clear, high-signal benefits designed to make the decision easier and faster.
Guided Practical Workflow
The track breaks Corporate PR Basics & Press Releases into clear tasks, checkpoints, and submission expectations.
Career-Relevant Output
You finish with a concrete project artifact that helps show your learning progress.
Structured Internship Path
The program is organized by tier, duration, and portfolio requirements so learners know exactly what to complete.
Social Proof
Real learner signals that build trust before they enroll
Testimonial cards designed to feel credible, clear, and easy to scan.
“
A
Aarav Mehta
Mass Communication & Media Learner
Media & Communication
The structure helped me understand Corporate PR Basics & Press Releases through practical tasks and clear checkpoints.
“
N
Nisha Kapoor
College Student
Media & Communication
I liked that every module ended with something concrete to submit, review, and improve.
FAQs
Clear answers for the final questions learners usually ask
Short, direct answers that remove hesitation without slowing down the decision.
No. The beginner tier starts with foundations and then moves into applied tasks.
Yes. The curriculum is organized around structured assignments, submissions, and reviewable portfolio outputs.
This is a 45 Days Beginner tier track with 3 Portfolio Projects Required.
Final Step
Ready to start your journey?
Join a structured learning path built to turn clarity into output and output into confidence.
Limited seats available and the next batch is filling soon.
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